Why You're Losing Millions Without Even Realizing It
And how one former Microsoft exec is quietly helping doctors reverse that trend.
If you're like most physicians I know, you're already thinking about how to protect your future—maybe even how to one day sell your practice and enjoy the fruits of everything you've built.
But here's something most doctors overlook:
When buyers look at your practice, they're not just buying your name. They're buying your traffic.
The hard truth?
Your personal brand might be the #1 reason patients come now… but it's also the #1 reason your practice becomes worthless the moment you retire.
Whether you're selling to private equity, another provider, or simply winding down—what they'll look at is this:
- How much organic traffic do you have?
- How strong is your Google presence?
- Are you showing up in local search, maps, ChatGPT, and voice queries?
- And most importantly… can this grow without you?
If your answer is shaky, your valuation is too.
The Numbers Don't Lie
89% of healthcare consumers begin their search online before making a medical appointment.
89%
43%
Generative search (like ChatGPT, Google SGE, and Alexa) is now influencing 43% of patient-facing recommendations, and growing.
Over 46% of all Google searches are local — people looking for exactly what you do.
46%
89%
89% of healthcare consumers begin their search online before making a medical appointment.
43%
Generative search (like ChatGPT, Google SGE, and Alexa) is now influencing 43% of patient-facing recommendations, and growing.
46%
Over 46% of all Google searches are local — people looking for exactly what you do.
4x
3x
2x
1x
0x
Businesses with strong SEO see 2x-4x higher acquisition multiples, especially in private equity-backed rollups.
Yet most practices invest more in waiting room TVs than in digital traffic.
This is the equivalent of owning a rental property and never optimizing the listing. Your building might be solid—but if nobody books it, the value plummets.
The SEO Industry is a Dumpster Fire
Let's be honest.
The reason you haven't invested yet is probably because the SEO industry is shady as hell. I get it.
Anyone with a Fiverr account and a Wix login can call themselves an “SEO expert.” And the results?
Usually nothing more than keyword stuffing and prayer.
But here's the deeper irony:
If SEO were really so easy, then why didn't Bing, Yahoo, or AskJeeves win?
Because Google's algorithm is one of the most guarded systems in the world. It's not just about backlinks and meta tags—it's about authority modeling, entity linking, user behavior, and now LLMs.
So the question is: why are we trusting guesswork?
MEET STEVE
The Anti-Agency You'll Actually Trust
Steve isn't some bro with a hoodie and a LinkedIn post about hustle.
- He's a former Microsoft exec
- A McKinsey and IBM consultant
- And worked on Google's search team itself
Then led digital at a major pharma company, where he met hundreds of doctors and realized they were getting fleeced by SEO agencies.
So he built SEO Aesthetic:
A fully-managed, AI-powered SEO system specifically for doctors, especially in regulated industries like aesthetics, cannabis, and dermatology.
He guarantees Page 1 results—or you don't pay.
Why This Matters for You
If you care about:
Increasing the valuation of your practice
Diversifying your income beyond clinical hours
Future-proofing your digital presence
And working with someone who actually knows how Google works
Then you should work with SEO Aesthetic.
He's shown me his playbook. I've seen the results. I trust him enough to put this in front of you.
One Conversation Could Add 6-7 Figures to Your Exit
This isn't affiliate hype. There's no fancy funnel.
It's just one neighbor to another—someone who's helped physicians rebuild their digital foundation and sell for more.