Google Business Profile Posts: How to Create Updates That Drive Results

Google Business Profile (GBP) Posts are one of the simplest ways to make your listing stand out in Google Search and Maps. When done right, they boost visibility, improve engagement, and help you connect with customers right as they’re deciding where to go or what to buy. At SEO Aesthetic, we help businesses craft Posts that follow Google’s guidelines and maximize local visibility.

What Are Google Business Profile Posts?

GBP Posts are short updates that appear directly on your business listing in Google Search and Maps. They can include:

• Text updates
• Images and videos
• Links to your website or offers

 

Unlike ads or social media, GBP Posts reach people at the perfect time: when they’re actively searching for a business like yours. Posts can highlight specials, share news, or promote events—and keep your profile looking fresh and trustworthy.

Types of Google Business Profile Posts

Google allows several post formats. Here’s how to use each one effectively:

 

1. Update Posts

Best for: announcements, service changes, news.

• Restaurant: “We now serve brunch every Saturday and Sunday from 9–2.”
• Plumber: “Now offering same-day water heater repairs in Houston.”
• Cleaning Service: “We’ve expanded to Round Rock and Pflugerville.”

 

2. Offer Posts

Best for: promotions and limited-time deals (must include start/end dates).

• Restaurant: “15% off this weekend—Friday through Sunday!”
• Plumber: “Free leak detection with any service booked before June 30.”
• Cleaning Service: “Book your first cleaning, get a free fridge wipe-down. Ends July 10.”

 

3. Event Posts

Best for: one-time or recurring events with specific dates.

• Restaurant: “Wine Tasting Night – July 12, 7 PM.”
• Plumber: “Free inspection event this Saturday—spots limited.”
• Cleaning Service: “Visit us at the Austin Home Expo, June 28–30.”

 

Where Posts Appear

• Desktop Search: Knowledge panel (below your business description)
• Mobile Search: Lower in the profile (users may need to scroll)
• Google Maps: “Updates” or “Overview” tab
• GBP Website (if enabled): Posts display as site content

 

👉 Pro Tip from SEO Aesthetic: Because Posts sit lower on mobile, strong headlines and images are essential for grabbing attention.

 

How Long Posts Stay Live

• Update Posts: Visible ~6 months (but only the newest shows first)
• Offer Posts: Stay live until the end date
• Event Posts: Stay live until the event ends

 

Google always orders newest posts first—another reason to update regularly.

Post Format Specs

Images

• JPG or PNG
• Minimum: 400×300 px
• Recommended: 1200×900 px
• Use clear, well-lit, high-quality images

 

Videos

• MP4 or MOV
• Aspect ratio: 16:9
• Resolution: 720p or higher
• Max size: 75 MB
• Max length: 30 seconds

 

⚠️ Note: The GBP API doesn’t currently support video uploads. To use videos, you’ll need to upload them manually through Google Search or the GBP dashboard.

Writing Posts That Get Results

• Keep it short: 80–100 words
• Front-load keywords and important info
• Use urgency: “limited time,” “this weekend only”
• Include a CTA: Call now, Learn more, Get offer
• Maintain a consistent, brand-aligned tone

Avoiding Post Rejection

Posts may be rejected if they include:

• Low-quality or misleading images
• Spammy text, odd characters, or misspellings
• Unsafe or restricted content

 

At SEO Aesthetic, we ensure every Post follows Google’s content policy so you never lose visibility.

Manual vs Expert-Managed Posting

Manual Posting

• Best for: single-location businesses posting occasionally
• Pros: easy to do directly through your GBP dashboard
• Cons: time-consuming, less consistent if you’re busy

 

Expert-Managed Posting with SEO Aesthetic

• Ideal for: multi-location businesses or brands that need consistent updates
• Benefits:
  • Done-for-you posts designed to maximize engagement
  • Professional copy, images, and CTAs that follow guidelines
  • Consistent activity to keep your profile competitive

Content Planning & Frequency

Aim to post at least once a week (or 2–4 times a month). Ideas:

• Announce new services
• Promote monthly specials
• Share community involvement
• Highlight 5-star reviews

 

SEO Aesthetic helps businesses plan and maintain a posting calendar that keeps your GBP active year-round.

Are Google Posts Worth It?

Yes. Google Posts are free, highly visible, and show customers your business is active. They:

• Improve search visibility
• Build trust with potential customers
• Drive calls, visits, and conversions

 

Combined with a strong local SEO strategy, Posts are a proven way to win in Google Maps and “near me” searches.

Frequently Asked Questions

• Can I edit a Post after publishing?

  Yes, edits update quickly.

• Do GBP Posts support hashtags?

  No—hashtags aren’t clickable. Use keywords instead.

• How often should I post?

  Weekly or biweekly is ideal.

• Do GBP Posts help with reviews?

  Indirectly—they keep your profile active and remind customers to engage.

• Can my staff manage posts?

  Yes, you can assign employees as GBP managers, or let SEO Aesthetic handle it for you.

 

✅ Bottom line: Posting consistently with clear, high-quality updates keeps your Google Business Profile competitive in 2025. SEO Aesthetic makes the process effortless, so you can focus on running your business while we help you win in search.

 

👉 Ready to maximize your Google Business Profile? Contact SEO Aesthetic today to get started.